1997年：贝索斯致股东信《吸引符合你价值观的股东》

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

我不害怕跌倒，我害怕对跌倒的恐惧。

The narrative of economic progress must include the voices of those who have been left behind.

Innovation is not just about technology; it's about changing the way we think and operate.

画布上的旧颜料，随着时间的推移，有时会变得透明。当这种情况发生时，在某些画作中，可以看到原始的线条：一棵树会透过女人的裙子显现出来，一个孩子给狗让路，一艘大船不再在开阔的海面上。这被称为“悔改”，因为画家“后悔了”，改变了主意。也许可以说，被后来的选择所取代的旧观念，是一种看然后再看的方式。