关键是设定现实的客户期望,然后不仅要满足它们,还要超越它们——最好是以意想不到和有益的方式。
在危机时期,透明度比任何其他东西都能更快地建立信任。
The passion for office among members of Congress is very great, if not absolutely disreputable.
The only real freedom is the freedom to say no.
Innovation is not just about new designs, but about reimagining how furniture integrates with life.
1998年:贝索斯致股东信《保持对客户的恐惧》