Every burger we sell represents a step toward a more sustainable food system.

我对扮演英雄不感兴趣。我对扮演人类感兴趣。

文学的魔力在于你能在一生中活上千次。

我疯了，我疯了。这就是我大脑的工作方式。我不正常。我的想法不一样。我的大脑一直在运转。

商业的成功不仅仅是利润，而是为所有利益相关者创造价值。

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.