心理学必须是一门关于生活的科学，而不仅仅是实验室的科学。

1998年：贝索斯致股东信《保持对客户的恐惧》

Science is not about finding absolute truths, but about constantly pushing the boundaries of our understanding.

Innovation distinguishes between a leader and a follower.

"If you don't jump on the new, you don't survive."

真正的道路是沿着一条不是高悬在空中而是略高于地面的绳索。它似乎更多是为了让人绊倒而不是让人行走。