"Die Kunst des Schreibens besteht darin, die Welt so zu beschreiben, wie sie ist, und gleichzeitig so, wie sie sein könnte."

最好的技术是无形的。它运作得如此之好，以至于你甚至不会注意到它。

The goal as a company is to have customer service that is not just the best but legendary.

I don't believe in eternity, but I believe in the trace.

A company can outperform rivals only if it can establish a difference that it can preserve.