我们必须不断坚持改进、探索、创新。我们喜欢做开拓者，这就是亚马逊的DNA，我们需要这种开拓精神带给我们成功。
1998年：贝索斯致股东信《保持对客户的恐惧》
"Illustrations should whisper secrets to the reader, not shout the obvious."
唯一真正的监狱是恐惧，唯一真正的自由是从恐惧中解脱。
Follow your passion, and success will follow you.
The best games come from passion, not calculation.
在推动科学进步的同时，我们必须尊重自然的智慧。
Investors should focus on what they can control: costs, diversification, and time horizon.