以数学为基础的决策需要广泛的共识，而以判断为基础的决策经常引起争议，至少要等到付诸实践才能得到证明。任何不愿意忍受争议的机构，在做出第一类决策时也会限制自己。而在我们看来，这样做不仅会限制争议——也会限制创新和长期价值的创造。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
La vie est une fleur dont l'amour est le miel.
But the old man thought only of his steering and his great tiredness. He had gone out too far and the sharks had beaten him. He knew they would leave him nothing but the stripped skeleton of his great catch.
The most dangerous phrase in business is 'We've always done it this way.'
I want to disappear into the universe, become part of it.