以数学为基础的决策需要广泛的共识，而以判断为基础的决策经常引起争议，至少要等到付诸实践才能得到证明。任何不愿意忍受争议的机构，在做出第一类决策时也会限制自己。而在我们看来，这样做不仅会限制争议——也会限制创新和长期价值的创造。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
你不必才华横溢，只需在很长很长的时间里，平均比其他人聪明一点点。
The architect must be a humanist.
I don't act to win awards, I act to tell stories.
战争是一件丑陋的事情，但不是最丑陋的事情：道德和爱国情感的腐化和堕落状态认为没有什么事情值得一场战争，这要糟糕得多。
The database is the most important piece of software in the enterprise, and the most important piece of software in the enterprise is the database. The database is the foundation of all applications. The database is the heart of the application, and the application is the heart of the business. The key to performance is to keep the hot data in memory. The future of databases is in the cloud. Data is the new oil. It's valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analyzed for it to have value.