以数学为基础的决策需要广泛的共识，而以判断为基础的决策经常引起争议，至少要等到付诸实践才能得到证明。任何不愿意忍受争议的机构，在做出第一类决策时也会限制自己。而在我们看来，这样做不仅会限制争议——也会限制创新和长期价值的创造。
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
We look for anomalies in the data that can give us an edge.
I don't want to just make music. I want to make history.
成功经济发展的关键在于遵循由要素禀赋结构决定的比较优势。
The only real failure is the failure to try.
债券市场是市场信心的最终衡量标准。
My mind is my weapon. My brother has his sword, King Robert has his warhammer, and I have my mind... And a mind needs books as a sword needs a whetstone, if it is to keep its edge.
Profit should never come at the expense of the environment—especially in aquaculture.
Quality begins at the farm, and excellence is built through every step of the process.
如果你想成功，你必须愿意失败。