一件事情如果做起来变得容易更顺利，人们就愿意更多地去做。如果我们的工具使阅读零碎的信息变得更容易，我们就会趋向于阅读零碎的信息，而远离长篇阅读。
2007年：贝索斯致股东信《我们改变工具，工具也改变我们》
The best ideas often come from the front-line employees who face challenges every day.
The future of forestry belongs to those who see trees as living systems, not just standing inventory.
Energy poverty is one of the greatest challenges of our time. Access to affordable energy should be a right, not a privilege.
The great challenge of the modern world is to create institutions that are strong enough to govern effectively but also accountable and responsive to the needs of citizens.
Great companies are built on a foundation of trust—trust in science, trust in people, and trust in the mission.
你不能只是坐在那里等待别人给你那个黄金梦想。你必须走出去，自己去实现它。
文章达到最高境界的，必定是其内心达到最高境界；内心达到最高境界的，必定是其道德达到最高境界。