"Stories you read when you're the right age never quite leave you. You may forget who wrote them or what the story was called. Sometimes you'll forget precisely what happened, but if a story touches you it will stay with you, haunting the places in your mind that you rarely ever visit."
你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。
"The best stories are the ones that ask questions, not just provide answers."