It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be intelligent.
像我们这样的人，通过努力做到始终不笨，而不是努力变得聪明，获得了多少长期优势，这一点很了不起。
没有承诺，你永远不会开始，但更重要的是，没有坚持，你永远不会完成。
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
Regulations shouldn't strangle the industry that powers the nation.
You have to be passionate about what you do. If you're not passionate, you won't succeed.
保持开放心态的麻烦在于，人们总会坚持过来试图往里面塞东西。
In a world of asymmetric information, the design of mechanisms to ensure transparency and fairness is crucial.