Communicate everything you possibly can to your partners. The more they know, the more they'll understand. The more they understand, the more they'll care. Once they care, there's no stopping them.

A novel is a conversation between the writer and the reader.

We are not just selling products; we are creating a new shopping experience.

Setting goals is the first step in turning the invisible into the visible.

文学的研究即是对生活本身的研究。