Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

The elements of consciousness are sensations, images, and affections.

当每件事都是容易的时候，一个人很快的就会变的愚蠢。

And your friends will be properly astonished to see you laughing as you look up at the sky! Then you will say to them, "Yes, the stars always make me laugh!"

教导别人，就是要使其长处得以发扬，使其短处得以遏制。

每个产品在设计时都应考虑到它的下一次生命。