The only real poetry is the poetry of the soul.

If you only do things where you know the answer in advance, your company goes away.

市场是一个复杂的系统，我们试图用模型来简化它。

创新不仅仅是创造新事物，也是改进已有的事物。

当你愿意挑战现状并承担经过计算的风险时，创新就会发生。

The right way to think is the way Zeckhauser plays bridge. It’s not that he’s so smart that he always knows the right answer. He just plays the odds better.