成为质量的标杆。有些人并不习惯追求卓越的环境。
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.
We're here to put a dent in the universe. Otherwise why else even be here?
The people who are crazy enough to think they can change the world are the ones who do.
质量比数量更重要。一个全垒打比两个二垒安打好得多。
Quality is more important than quantity. One home run is much better than two doubles.
顾客并不知道自己想要什么。
It's not the customer's job to know what they want.
生命中最美好的东西都是免费的。显然，我们最宝贵的资源是时间。
My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.
让我们去创造明天，而不是为昨天担忧。
Let's go invent tomorrow instead of worrying about what happened yesterday.
唯一让我继续前进的是我热爱我所做的事。
The only thing that keeps me going is that I love what I do.
我认为如果你做了某件事并且结果很好，你应该继续去做其他精彩的事情，不要停留太久。只要想清楚下一步该做什么。
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
有时候生活会给你当头一棒。不要失去信心。
Sometimes life hits you in the head with a brick. Don't lose faith.
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become.
你的工作将占据你生活的大部分，唯一真正获得满足的方法是做你认为伟大的工作。
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work.
技术并不重要。重要的是你对人有信心，认为他们本质上是善良和聪明的，如果你给他们工具，他们会做出美妙的事情。
Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
We believe that we need to own and control the primary technologies behind the products we make.
让我非常明确地说：我们苹果公司拒绝接受技术的好处仅限于少数特权阶层的观点。
Let me be very clear: We at Apple reject the idea that the benefits of technology are limited to the privileged few.
We’re not focused on the numbers. We’re focused on the things that produce the numbers.
对于一个将一生奉献给某项事业的工程师来说，世界上最糟糕的事情莫过于有人剽窃它并署上自己的名字。
The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name on it.