关于金伟灿的名人名言哲理格言警句语录 - 每日文摘
金伟灿 蓝海战略创始人之一

W. Chan Kim是INSEAD的教授，也是畅销书《蓝海战略》的合著者，该书专注于创造新的市场空间并使竞争变得无关紧要。

Red oceans represent all the industries in existence today—the known market space.
红海代表当今存在的所有行业——已知的市场空间。
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The focus of blue ocean strategy is to make the competition irrelevant by creating a leap in value for both buyers and the company.
蓝海战略的重点是通过为买家和公司创造价值的飞跃，使竞争变得无关紧要。
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The strategic move, not the company or the industry, is the right unit of analysis for explaining the creation of blue oceans.
战略行动，而不是公司或行业，是解释蓝海创造的正确分析单位。
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Blue oceans denote all the industries not in existence today—the unknown market space, untainted by competition.
蓝海代表今天尚不存在的所有行业——未知的市场空间，未被竞争玷污。
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The focus on the red ocean assumes an industry’s structural conditions are given and firms are forced to compete within them.
对红海的关注假设行业的结构条件是既定的，企业被迫在其中竞争。
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Value innovation is the cornerstone of blue ocean strategy.
价值创新是蓝海战略的基石。
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The only way to beat the competition is to stop trying to beat the competition.
战胜竞争对手的唯一方法，就是停止试图战胜竞争对手。
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