优秀的领导者需要一个积极的议程，而不仅仅是处理危机的议程。
哈佛商学院大学教授，其在世界管理思想界可谓是“活着的传奇”，是当今全球第一战略权威，是商业管理界公认的“竞争战略之父”，在2005年世界管理思想家50强排行榜上，位居第一。
Good leaders need a positive agenda, not just an agenda of dealing with crisis.
优秀的领导者需要一个积极的议程，而不仅仅是处理危机的议程。
Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.
战略就是让自己在竞争中脱颖而出。这并不是要在你所做的事情上做得更好——而是在你所做的事情上与众不同。
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
竞争战略就是要做到与众不同。要学会有意识地选择一系列不同的行动以创造独特的价值组合。
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
战略就是做出选择、权衡取舍；就是要有意识地选择与众不同。
If a strategy meets a goal: It's working. If a strategy meets a target: It's a success.
如果战略达到了目标，它就是有用的；如果战略实现了目标，它就是成功的。
The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.
公司的目的必须重新定义为创造共享价值，而不仅仅是创造利润。这一目的将推动全球经济的下一波创新，提升生产力水平。
