如果你想有所作为，就必须愿意承担风险。

The passion to be reckoned upon is fear.

The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'

成功不在于你赚了多少钱，而在于你对人们生活的影响。

2000年：贝索斯致股东信《即使在最残酷的时期，也将努力把公司打造更具“重量”》

We don't read and write poetry because it's cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. Medicine, law, business, engineering: these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love...these are what we stay alive for.

未被阅读的故事不是故事；它只是纸浆上的小黑点。读者在阅读时赋予它生命：一个活生生的东西，一个故事。

You can’t let success get to your head and failure to your heart.

The most powerful tool in business is trust.