1998年：贝索斯致股东信《保持对客户的恐惧》

What you have to do is break all the rules.

In science, as in life, the important things are rarely simple or obvious.

"A children's book is the first art gallery they visit."

Fools ignore complexity. Pragmatists suffer it. Some can avoid it. Geniuses remove it.

解释：按时饮食，身体就不会遭受灾害，强调了饮食定时的重要性。

"The power of a narrative lies not in its complexity, but in its ability to resonate with the human heart."

译文：爽口的食物吃太多容易生病，高兴的事情过头容易生出祸患。赏析：再好的食物吃多了都会生病，不要为了口腹之欲，就口不择食。人遇到快乐高兴之事，心情自然就愉悦，可快乐过头了，人就会丧失理智，对事情不能做出理性的分析和选择，就会生出祸端。