Choose always the way that seems the best, however it may be; custom will soon render it easy and agreeable.

It is remarkable that a science which began with the consideration of games of chance should have become the most important object of human knowledge.

顾客可能不总是对的，但他们永远是顾客。

让它简单。让它难忘。让它吸引人。让它读起来有趣。