Listen to everyone in your company and figure out ways to get them talking. The folks on the front lines—the ones who actually talk to the customer—are the only ones who really know what's going on out there. You'd better find out what they know.
You are given the gift of life in order to discover what your gift in life is. You will complete your mission when you figure out what your mission is. This is not a paradox. This is the way.