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Understanding the psychology behind consumer behavior can unlock powerful strategies for marketing and product development.
Psychology must be a science of observation, not speculation.
The more one forgets himself—by giving himself to a cause to serve or another person to love—the more human he is.
The quality of your life is the quality of your relationships.
没人会和你自己一样对你所拥有的东西印象深刻。(Morgan Housel《金钱心理学》里面的一句话,可以理解为禀赋效应:即,由于情感上的偏见,人们在自己已经拥有的东西上比尚未获得的东西拥有更大的价值)