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超越顾客的期望。如果你这样做,他们会一次又一次地回来。给他们想要的——再多一点。
Exceed your customers' expectations. If you do, they'll come back over and over. Give them what they want — and a little more.
过去总是与我们同在,它塑造了我们是谁。
There are two possible outcomes: if the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery.