To this war of every man against every man, this also in consequent; that nothing can be unjust.The notions of right and wrong, justice and injustice, have there no place.Where there is no common power, there is no law: where no law, no injustice.
You can obsess about serving your customers/audience/clients, or you can obsess about beating the competition. Both work, but of the two, obsessing about your customers will take you further.