聪明是一种天赋,善良是一种选择。
杰夫·贝索斯
亚马逊集团董事会执行主席

杰夫·贝索斯(Jeff Bezos)是一位美国企业家,1964年1月12日出生于新墨西哥州,毕业于美国普林斯顿大学。创办了全球最大的网上书店Amazon(亚马逊)。

发现中总有意外惊喜。

There'll always be serendipity involved in discovery.

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若你想从不被批评,那务必不要尝试新事物。

If you never want to be criticized, for goodness' sake don't do anything new.

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我坚信传道者能创造更好的产品,因为他们关心更多的事情。对于传道者,凡事并不仅仅是生意。得有桩生意,还得言之有理,但那也并非你去做的原因。你做某件事,是因为它的意义驱动着你去做。

I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.

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人生太短,莫与庸者闲逛。

Life's too short to hang out with people who aren't resourceful.

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让我最不爽的一件事:一天路过银行时,看到一则广告,力劝大家将自家房子作二次抵押,以此贷款去旅游。这几近邪恶。

The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That's approaching evil.

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亚马逊有三大观念,已经坚持了18年,也是亚马逊成功的原因:客户至上、创新和耐心。

We've had three big ideas at Amazon that we've stuck with for 18 years, and they're the reason we're successful:Put the customer first. Invent. And be patient.

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所有企业需要永葆青春。如果客户群与你一起变老,你就会重蹈伍尔沃斯的覆辙。

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

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如果你不固执,就会过早放弃试验。如果你不灵活,就会头撞南墙,而无法另辟蹊径解决当下难题。

If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.

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旧世界里,时间30%用来创建伟大服务,70%用来为它吆喝。新世界里,比例正好倒过来。

In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.

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有两类公司,一种公司为提高价格而工作,一种公司为降低价格而工作。我们会成为第二种。

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

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聪明是一种天赋,善良是一种选择。

Cleverness is a gift, kindness is a choice.

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As a kid, I spent my summers with my grandparents on their ranch in Texas. I helped fix windmills, vaccinate cattle, and do other chores. We also watched soap operas every afternoon, especially "Days of our Lives." My grandparents belonged to a Caravan Club, a group of Airstream trailer owners who travel together around the U.S. and Canada. And every few summers, we'd join the caravan. We'd hitch up the Airstream trailer to my grandfather's car, and off we'd go, in a line with 300 other Airstream adventurers. I loved and worshipped my grandparents and I really looked forward to these trips. On one particular trip, I was about 10 years old. I was rolling around in the big bench seat in the back of the car. My grandfather was driving. And my grandmother had the passenger seat. She smoked throughout these trips, and I hated the smell.

在我还是一个孩子的时候,我的夏天总是在德州祖父母的农场中度过。我帮忙修理风车,为牛接种疫苗,也做其它家务。每天下午,我们都会看肥皂剧,尤其是《我们的岁月》。我的祖父母参加了一个房车俱乐部,那是一群驾驶Airstream拖挂型房车的人们,他们结伴遍游美国和加拿大。每隔几个夏天,我也会加入他们。我们把房车挂在祖父的小汽车后面,然后加入300余名Airstream探险者们组成的浩荡队伍。我爱我的祖父母,我崇敬他们,也真心期盼这些旅程。那是一次我大概十岁时的旅行,我照例坐在后座的长椅上,祖父开着车,祖母坐在他旁边,吸着烟。我讨厌烟味。

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At that age, I'd take any excuse to make estimates and do minor arithmetic. I'd calculate our gas mileage -- figure out useless statistics on things like grocery spending. I'd been hearing an ad campaign about smoking. I can't remember the details, but basically the ad said, every puff of a cigarette takes some number of minutes off of your life: I think it might have been two minutes per puff. At any rate, I decided to do the math for my grandmother. I estimated the number of cigarettes per days, estimated the number of puffs per cigarette and so on. When I was satisfied that I'd come up with a reasonable number, I poked my head into the front of the car, tapped my grandmother on the shoulder, and proudly proclaimed, "At two minutes per puff, you've taken nine years off your life!"

在那样的年纪,我会找任何借口做些估测或者小算术。我会计算油耗还有杂货花销等鸡毛蒜皮的小事。我听过一个有关吸烟的广告。我记不得细节了,但是广告大意是说,每吸一口香烟会减少几分钟的寿命,大概是两分钟。无论如何,我决定为祖母做个算术。我估测了祖母每天要吸几支香烟,每支香烟要吸几口等等,然后心满意足地得出了一个合理的数字。接着,我捅了捅坐在前面的祖母的头,又拍了拍她的肩膀,然后骄傲地宣称,"每天吸两分钟的烟,你就少活九年!"

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I have a vivid memory of what happened, and it was not what I expected. I expected to be applauded for my cleverness and arithmetic skills. "Jeff, you're so smart. You had to have made some tricky estimates, figure out the number of minutes in a year and do some division." That's not what happened. Instead, my grandmother burst into tears. I sat in the backseat and did not know what to do. While my grandmother sat crying, my grandfather, who had been driving in silence, pulled over onto the shoulder of the highway. He got out of the car and came around and opened my door and waited for me to follow. Was I in trouble? My grandfather was a highly intelligent, quiet man. He had never said a harsh word to me, and maybe this was to be the first time? Or maybe he would ask that I get back in the car and apologize to my grandmother. I had no experience in this realm with my grandparents and no way to gauge what the consequences might be. We stopped beside the trailer. My grandfather looked at me, and after a bit of silence, he gently and calmly said, "Jeff, one day you'll understand that it's harder to be kind than clever."

我清晰地记得接下来发生了什么,而那是我意料之外的。我本期待着小聪明和算术技巧能赢得掌声,但那并没有发生。相反,我的祖母哭泣起来。我的祖父之前一直在默默开车,把车停在了路边,走下车来,打开了我的车门,等着我跟他下车。我惹麻烦了吗?我的祖父是一个智慧而安静的人。他从来没有对我说过严厉的话,难道这会是第一次?还是他会让我回到车上跟祖母道歉?我以前从未遇到过这种状况,因而也无从知晓会有什么后果发生。我们在房车旁停下来。祖父注视着我,沉默片刻,然后轻轻地、平静地说:"杰夫,有一天你会明白,善良比聪明更难。"

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