Friends congratulate me after a quarterly-earnings announcement and say, 'Good job, great quarter.' And I'll say, 'Thank you, but that quarter was baked three years ago.'
亚马逊集团董事会执行主席
杰夫·贝索斯（Jeff Bezos）是一位美国企业家，1964年1月12日出生于新墨西哥州，毕业于美国普林斯顿大学。创办了全球最大的网上书店Amazon（亚马逊）。
There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
有两种公司，一种是努力尝试收费更多的公司，另一种是努力尝试收费更少的公司。我们将是第二种。
杰夫·贝索斯
亚马逊集团董事会执行主席
If you only do things where you know the answer in advance, your company goes away.
如果你只做那些你事先知道答案的事情，你的公司就会消失。
杰夫·贝索斯
亚马逊集团董事会执行主席
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe and we have to take this as an article of faith that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
我们做过价格弹性研究，答案总是我们应该提高价格。我们不这样做，因为我们相信--我们必须把这当作信仰的一篇文章--通过长期保持我们的价格非常非常低，我们会随着时间的推移赢得客户的信任，实际上这会在长期内最大化自由现金流。
杰夫·贝索斯
亚马逊集团董事会执行主席
If you're long-term oriented, customer interests and shareholder interests are aligned.
如果你是长期导向的，客户的利益和股东的利益是一致的。
杰夫·贝索斯
亚马逊集团董事会执行主席
A company shouldn't get addicted to being shiny, because shiny doesn't last.
公司不应该沉迷于闪亮，因为闪亮不会持久。
杰夫·贝索斯
亚马逊集团董事会执行主席
All of my best decisions in business and in life have been made with heart, intuition, guts... not analysis.
我在商业和生活中做出的所有最好的决定都是用心、直觉、勇气...而不是分析做出的。
杰夫·贝索斯
亚马逊集团董事会执行主席
Sometimes we measure things and see that in the short term they actually hurt sales, and we do it anyway.
有时我们测量事物，看到它们在短期内实际上会损害销售，我们仍然会这样做。
杰夫·贝索斯
亚马逊集团董事会执行主席
We are comfortable planting seeds and waiting for them to grow into trees.
我们乐于种下种子，等待它们长成树。
杰夫·贝索斯
亚马逊集团董事会执行主席
There are two ways to extend a business. Take inventory of what you are good at and extend out from your skills. Or determine what your customers need and work backwards, even if it requires learning new skills.
有两种方式可以扩展业务。评估你擅长什么，并从你的技能出发进行扩展。或者确定你的客户需要什么，然后反向工作，即使这需要学习新的技能。
杰夫·贝索斯
亚马逊集团董事会执行主席
Friends congratulate me after a quarterly-earnings announcement and say, 'Good job, great quarter.' And I'll say, 'Thank you, but that quarter was baked three years ago.'
朋友在季度收益公告后祝贺我，说：“做得好，伟大的季度。'我会说，'谢谢你，但那个季度是三年前就确定的。”
杰夫·贝索斯
亚马逊集团董事会执行主席
'Jeff, what does Day 2 look like?' 'Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.' To be sure, this kind of decline would happen in extreme slow motion. An established company might harvest Day 2 for decades, but the final result would still come.
‘杰夫，第二天是什么样子的？’‘第二天是停滞。然后是无关紧要。然后是痛苦的衰退。然后是死亡。这就是为什么我们总是在第一天。’确实，这种衰退会以极其缓慢的速度发生。一个成熟的公司可能会收割第二天几十年，但最终结果仍然会到来。
杰夫·贝索斯
亚马逊集团董事会执行主席
Day 2 companies make high-quality decisions, but they make high-quality decisions slowly. To keep the energy and dynamism of Day 1, you have to somehow make high-quality, high-velocity decisions.
第二天的公司做出高质量的决策，但他们做出高质量的决策很慢。为了保持第一天的活力和活力，你必须以某种方式做出高质量、高速度的决策。
杰夫·贝索斯
亚马逊集团董事会执行主席
We recently greenlit a particular Amazon Studios original. I told the team my view: debatable whether it would be interesting enough, complicated to produce, business terms aren't that good, we have lots of other opportunities. They had a completely different opinion and wanted to go ahead. I wrote back right away with 'I disagree and commit and hope it becomes the most watched thing we've ever made.' Consider how much slower this decision cycle would have been if the team had actually had to convince me rather than simply get my commitment.
我们最近批准了一个特定的亚马逊工作室原创。我告诉团队我的观点：是否足够有趣值得商榷，制作复杂，商业条款不是那么好，我们有很多其他的机会。他们有完全不同的意见，想要继续。我立即回复说‘我不同意并承诺，希望它成为我们制作过的最受欢迎的东西。’考虑一下，如果团队实际上必须说服我，而不仅仅是得到我的承诺，这个决策周期会慢多少。
杰夫·贝索斯
亚马逊集团董事会执行主席
We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.
我们通过从客户开始并反向工作来创新。这成为我们如何发明的触石。
杰夫·贝索斯
亚马逊集团董事会执行主席
When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.
当[竞争者]在早晨洗澡的时候，他们在想如何超过他们的一个主要竞争对手。我们在早晨洗澡的时候，我们在想如何让我们的客户更满意。实际上，我们想如何发明一些新的东西，我已经看到这个模式在我们的所有业务中重复出现。
杰夫·贝索斯
亚马逊集团董事会执行主席
I ask senior leaders to not do anything unless they're willing to do it for 10 years.
我要求我们的高级领导团队不要做任何事情，除非他们愿意做10年。
杰夫·贝索斯
亚马逊集团董事会执行主席
If you're going to innovate, you have to be willing to fail. If you're going to try new things, then you have to be willing to accept that you might fail.
如果你要创新，你必须愿意失败。如果你要做一些新的东西，那么你必须愿意接受你可能会失败。
杰夫·贝索斯
亚马逊集团董事会执行主席
I think we have a unique culture at Amazon that encourages both risk-taking and long-term thinking.
我认为我们在亚马逊有一种独特的文化，这种文化鼓励失败。我们在亚马逊有一种独特的文化，这种文化鼓励长期思考。
杰夫·贝索斯
亚马逊集团董事会执行主席
We have a vision of being the most customer-centric company on Earth.
我们有一个愿景，那就是成为地球上最以客户为中心的公司。
杰夫·贝索斯
亚马逊集团董事会执行主席
I think if you're an entrepreneur, the most important thing is to focus on your customers, your product, your team, and not on your competition.
我认为如果你是一个创业者，最重要的是要专注于你的客户，你的产品，你的团队，而不是竞争对手。
杰夫·贝索斯
亚马逊集团董事会执行主席
