"The truth of a story lies in what it hides, not in what it reveals."

I don't know what I'm doing, and that's the way I like it.

The most beautiful thing we can experience is the mysterious. It is the source of all true art and science.

We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.

出自先秦《荀子·修身》。利益少，但是道义多，这样的事要做。在利与义之间要舍利而取义，强调的是一种修身原则。