You cannot always control what goes on outside. But you can always control what goes on inside.

1997年：贝索斯致股东信《吸引符合你价值观的股东》

If you want to keep something precious, you have to lock it up and throw away the key.

伤口是光进入你的地方。

Truth is arrived at through rational reflection and observation of the natural world.

写作就是直面自己的恐惧。

最成功的企业是那些把客户置于一切工作中心的企业。