利润和可持续性并不相互排斥；它们必须齐头并进。

There are two possible outcomes: if the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery.

我们看到的似乎疯狂的世界是一个不起作用的信仰体系的结果。

"The more you try to understand the mirror, the less you know."

可持续性是现代商业的基石，没有它，我们就像在沙地上建房。