我们不是在从事为人们提供咖啡的业务，我们是在从事为咖啡服务的人的业务。

简单是终极的复杂。

Women select men. That makes them nature, because nature is what selects. And you can say "Well it's only symbolic that women are nature", it's like no, it's not just symbolic. The woman is the gatekeeper to reproductive success. And you can't get more like nature than that, in fact it's the very definition of nature.

心理学必须基于可观察的现象，而非抽象。

音乐是通用的语言。

Whenever you find yourself on the side of the majority, it is time to pause and reflect.

质量始于农场，卓越来自于对细节的不懈关注。