竞争战略就是要与众不同。它意味着有意识地选择不同的活动组合来提供独特的价值组合。

We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.

Collaboration across industries is the only way to solve complex challenges like climate change.

I am fascinated by the complexity of human relationships.

唯一真正的错误是我们从中什么也没学到的错误。