We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.

最大的风险是不冒任何风险。在一个快速变化的世界里，唯一注定失败的策略就是不冒险。

On marketing: "In the old world， you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world， that inverts."

"I never guess. It is a shocking habit—destructive to the logical faculty."

The beauty of life lies in its unpredictability.

The beauty of a structure lies in its logic.

爱是一种不可抗拒的渴望，渴望被不可抗拒地渴望。

"Life is a shipwreck, but we must not forget to sing in the lifeboats."