What I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift， kindness is a choice. Gifts are easy -- they're given after all. Choices can be hard. You can seduce yourself with your gifts if you're not careful， and if you do， it'll probably be to the detriment of your choices.

一个品牌的力量取决于它与客户建立的信任。

Incentives matter because they guide behavior in predictable ways.

I'm not a person who likes to be typical.

The art of diplomacy is to understand desires of others and to find a way, where they think they get what they want.