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The most successful brands are those that connect emotionally with consumers.
"The most exciting phrase to hear in science, the one that heralds new discoveries, is not 'Eureka!' but 'That's funny...'"
找到自己的最好方法是在为他人服务中迷失自己。
有时我们测量事物,看到它们在短期内实际上会损害销售,我们仍然会这样做。