市场瞬息万变，唯有以变应变才能立于不败之地。

"A book is a fragile creature, it suffers the wear of time, it fears rodents, the elements and clumsy hands. So the librarian protects the books not only against mankind but also against nature and devotes his life to this war with the forces of oblivion."

I think what Kanye West is going to mean is something similar to what Steve Jobs means.

创新不仅仅是创造新产品；它关乎重新构想整个客户体验。