We want to build technology that everybody loves using, and that affects everyone. We want to create beautiful, intuitive services and technologies that are so incredibly useful that people use them twice a day. Like they use a toothbrush. There aren’t that many things people use twice a day.

2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》

游戏是艺术与技术的结合，缺一不可。

Just in terms of allocation of time resources, religion is not very efficient. There's a lot more I could be doing on a Sunday morning.

最好的性能改进是从非工作状态到工作状态的转变。