The most credible empirical research often comes from studies that have a clear and transparent design, where the assumptions are laid out for everyone to see.

The best way to reduce costs is to not have them in the first place.

Never underestimate the importance of listening—to your team, your customers, and the world around you.

The best stories leave room for the child’s own imagination to grow.

每一帧都是讲述更深层次故事的机会。

到最后，我们只会后悔没有抓住的机会。

Quality starts in the soil; if you take care of the land, the land will take care of you.

Success is the ability to go from one failure to another with no loss of enthusiasm.

When brainstorming， improvising， jamming with others， you’ll go much further and deeper if you build upon each contribution with a playful “yes — and” example instead of a deflating “no — but” reply.

人生没有如果，只有后果和结果。