Don't just fight in the North or the South. Always imagine every battle in your mind, where everyone is both your enemy and your friend, and all possible events happen simultaneously. That way, nothing will take you by surprise, and everything that happens will be something you've already imagined.

1997年：贝索斯致股东信《吸引符合你价值观的股东》

我每天提醒自己一百遍，我的生活，不管内在或是外在，都是以他人(包括活着的和逝去的)努力的成果为基础。所以我必须尽力奉献自己，希望能以同等的贡献，来回报长久以来从他人身上所获得的一切。