Every soul is a small universe.

你想用卖糖水来度过余生，还是想要一个机会来改变世界？

决定我价值的人是我自己。

用一把燃烧的小提琴，带我舞向你的美丽。

2017年：贝索斯致股东信《让高标准渗透公司文化》

On motivation: "I strongly believe that missionaries make better products. They care more. For a missionary， it's not just about the business. There has to be a business， and the business has to make sense， but that's not why you do it. You do it because you have something meaningful that motivates you."

Walls define space, but openings connect it to the world.