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Planning to write is not writing. Outlining, researching, talking to people about what you're doing, none of that is writing. Writing is writing.
A company's values are its compass—they should guide every decision.
It is now clear that the hybrids form seeds which have the one or the other of the two differentiating characters.
The city is a living, breathing entity, and architecture must respond to that.
Always listen to your audience. They will tell you what they want, if you're willing to hear.