李奥·贝纳的20句名人名言哲理格言警句语录

李奥·贝纳广告创作革命的代表人物

李奥·贝纳（Leo Burnett）是美国20世纪60年代广告创作革命的代表人物之一，是李奥贝纳广告公司（Leo Burnett Company. Inc.）的创始人。他创作了许多著名的广告，“绿巨人乔利”，“ 老虎托尼” ，“狮子胡伯特” “金枪鱼查理”等等，成就了许多著名的品牌，被时代杂志评选为20世纪100位最有影响力的人物之一。

一个好的广告应该像一篇好的布道；它不仅必须安慰受难者，还必须使舒适者感到不安。

A good ad should be like a good sermon; it must not only comfort the afflicted, but also afflict the comfortable.

李奥·贝纳

A good ad should be like a good sermon; it must not only comfort the afflicted, but also afflict the comfortable.

一个好的广告应该像一篇好的布道；它不仅必须安慰受难者，还必须使舒适者感到不安。

李奥·贝纳

广告的目的是销售。艺术的目的是表达。

The purpose of advertising is to sell. The purpose of art is to express.

李奥·贝纳

The purpose of advertising is to sell. The purpose of art is to express.

广告的目的是销售。艺术的目的是表达。

李奥·贝纳

最好的想法像笑话一样来。让你的思维尽可能有趣。

The best ideas come as jokes. Make your thinking as funny as possible.

李奥·贝纳

广告不会创造产品优势。它只能传达它。

Advertising doesn't create a product advantage. It can only convey it.

李奥·贝纳

Advertising doesn't create a product advantage. It can only convey it.

广告不会创造产品优势。它只能传达它。

李奥·贝纳

所有有效广告的秘密不在于创造新的和巧妙的文字和图片，而在于将熟悉的文字和图片置于新的关系中。

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

李奥·贝纳

让它简单。让它难忘。让它看起来吸引人。让它读起来有趣。

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

李奥·贝纳

不仅仅是广告，产品本身也必须有趣。

It's not just the ad, but the product that must be interesting.

李奥·贝纳

It's not just the ad, but the product that must be interesting.

不仅仅是广告，产品本身也必须有趣。

李奥·贝纳

不要告诉我你做得有多好；告诉我当我使用它时它让我感觉有多好。

Don't tell me how good you make it; tell me how good it makes me when I use it.

李奥·贝纳

Don't tell me how good you make it; tell me how good it makes me when I use it.

不要告诉我你做得有多好；告诉我当我使用它时它让我感觉有多好。

李奥·贝纳

真正的巨人是那些坚持某些东西的人，他们清楚地知道自己想说什么，并且用力量和清晰度表达出来。

The real giants have been those who have stood for something, who have had a clear idea of what they wanted to say and have said it with force and clarity.

李奥·贝纳

The real giants have been those who have stood for something, who have had a clear idea of what they wanted to say and have said it with force and clarity.

真正的巨人是那些坚持某些东西的人，他们清楚地知道自己想说什么，并且用力量和清晰度表达出来。

李奥·贝纳

广告公司的工作是温暖且直接关乎人性的。它处理人类的需求、欲望、梦想和希望。

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes.

李奥·贝纳

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes.

广告公司的工作是温暖且直接关乎人性的。它处理人类的需求、欲望、梦想和希望。

李奥·贝纳

广告中最强大的元素是真相。

The most powerful element in advertising is the truth.