Profit is not the legitimate purpose of business. The legitimate purpose of business is to provide a product or service that people need and do it so well that it's profitable.

利润不是企业的正当目的。企业的正当目的是提供人们需要的产品或服务，并且做得足够好从而获得利润。

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.

值得畏惧的竞争对手是那些从不关注你，而是一直在改进自己业务的人。

Quality means doing it right when no one is looking.

质量意味着在无人监督时也能把事情做对。

The secret of change is to focus all your energy not on fighting the old, but on building the new.

改变的秘诀在于集中所有精力不是与旧事物斗争，而是建设新事物。

If you don't drive your business, you will be driven out of business.

如果你不驱动你的业务，你就会被淘汰出局。

The most dangerous poison is the feeling of achievement. The antidote is to think every morning, 'What can be done better?'

最危险的毒药是成就感。解药就是每天早上思考"怎样才能做得更好？"

Success is not final, failure is not fatal: it is the courage to continue that counts.

成功不是终点，失败也并非致命，重要的是继续前进的勇气。

In business, you don't get what you deserve, you get what you negotiate.

在商业中，你得到的不是你应得的，而是你谈判得来的。

The best way to predict the future is to create it.

预测未来的最好方式就是创造未来。

Leadership is about making others better as a result of your presence and making sure that impact lasts in your absence.

领导力在于让他人因你的存在而变得更好，并确保这种影响在你离开后依然持续。