
信任
杰夫·贝索斯接受了莱克斯·弗里德曼的播客采访
2012年:贝索斯致股东信《长远思考才能做到不可能的事情》
We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.