对手
2015年：贝索斯致股东信《全世界对失败最宽容的公司》
If you're competitor-focused， you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
I think if you're an entrepreneur, the most important thing is to focus on your customers, your product, your team, and not on your competition.
When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.