时候
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
2005年：贝索斯致股东信《尽管是数字在发挥作用，但决策因素还是“判断”》
2017年：贝索斯致股东信《让高标准渗透公司文化》
I got the idea to start Amazon 16 years ago. I came across the fact that Web usage was growing at 2，300 percent per year. I'd never seen or heard of anything that grew that fast， and the idea of building an online bookstore with millions of titles -- something that simply couldn't exist in the physical world -- was very exciting to me. I had just turned 30 years old， and I'd been married for a year. I told my wife MacKenzie that I wanted to quit my job and go do this crazy thing that probably wouldn't work since most startups don't， and I wasn't sure what would happen after that. MacKenzie (also a Princeton grad and sitting here in the second row) told me I should go for it. As a young boy， I'd been a garage inventor. I'd invented an automatic gate closer out of cement-filled tires， a solar cooker that didn't work very well out of an umbrella and tinfoil， baking-pan alarms to entrap my siblings. I'd always wanted to be an inventor， and she wanted me to follow my passion.
As a kid， I spent my summers with my grandparents on their ranch in Texas. I helped fix windmills， vaccinate cattle， and do other chores. We also watched soap operas every afternoon， especially "Days of our Lives." My grandparents belonged to a Caravan Club， a group of Airstream trailer owners who travel together around the U.S. and Canada. And every few summers， we'd join the caravan. We'd hitch up the Airstream trailer to my grandfather's car， and off we'd go， in a line with 300 other Airstream adventurers. I loved and worshipped my grandparents and I really looked forward to these trips. On one particular trip， I was about 10 years old. I was rolling around in the big bench seat in the back of the car. My grandfather was driving. And my grandmother had the passenger seat. She smoked throughout these trips， and I hated the smell.
When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.