真理，通过理性思考和观察自然得出。

企业的成功离不开创新，只有不断创新，才能在激烈的市场竞争中立于不败之地。

艺术不只是为艺术家，而是为每个人准备的。

"We are all just stories in the end, and it's up to us to make them worth telling."

2006年：贝索斯致股东信《选择新业务时，亚马逊的经验》

The world is what it is; men who are nothing, who allow themselves to become nothing, have no place in it.