Don't watch the clock; do what it does. Keep going.

我们的潜力是一回事。我们如何利用它是另一回事。

唯一真正重要的是你留下的遗产。

If you want to fly, you have to give up the things that weigh you down.

You can't just keep doing what works one time, everything around you is always changing. To succeed, stay out in front of change.

2009年：贝索斯致股东信《执着于用户体验》

The stories we tell ourselves shape who we become.