She's simply too strange. We can't relate to her, she speaks in a funny way, she comes from an odd place. So we can't relate to her, and when you can't relate to somebody, you don't envy them. The closer two people are -- in age, in background, in the process of identification -- the more there's a danger of envy, which is incidentally why none of you should ever go to a school reunion, because there is no stronger reference point than people one was at school with.

关键是设定现实的客户期望，然后不仅要满足它们，还要超越它们——最好是以意想不到和有益的方式。

I cannot but be astonished that Socrates， after having so often repeated to his fellow citizens that he did not pretend to any wisdom， but had been appointed by the gods to a mission of benevolence towards them， should have been condemned to death.