The key is to set realistic customer expectations, and then not to just meet them, but to exceed them—preferably in unexpected and helpful ways.
The best way to predict the future is to study the past.
The past is always with us, and it shapes who we are.
"The best poems are the ones that leave room for the reader to enter."
译文：追求美好德行的人不会附和世俗，要建立非凡功业的人不会将自己事业让别人来决定。