The biggest risk is not taking any risk. In a world that's changing quickly, the only strategy that is guaranteed to fail is not taking risks.

2003年：贝索斯致股东信《寄希望于通过为客户提供最大的价值，从而创造更长远的利润》

我不害怕与众不同。我拥抱它。

"The best stories are those that resonate with the audience on a deeply personal level."

有时候旅程中最难的部分是相信自己值得这次旅行。