We must accept finite disappointment, but we must never lose infinite hope.

What's terrible is to pretend that second-rate is first-rate. To pretend that you don't need love when you do; or you like your work when you know quite well you're capable of better.

谎言已走了半个世界，真话才在动身。

2013年：贝索斯致股东信《下放决策权以促进创新》

我不是那种会让对磨砺的爱减少的人。

When you want to change things, you can't please everyone. If you do please everyone, you aren't making enough progress.

The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge.

我不相信限制。

Our descendants will achieve thins that will amaze us, yet a portion of what they will create could have been made with today’s materials and tools if we had had the imagination. Think bigger.